Date of Award
2024
Type
Thesis
Major
Communication - Communication Studies Track
Degree Type
Master of Arts
Department
Communication Department
First Advisor
Dr. Tiffany McBride
Second Advisor
Dr. Kisun Kim
Third Advisor
Dr. Gary Guffey
Abstract
This professional project will explore increased social media growth within the Columbus State University Women's Basketball team. It will present a sweeping writing audit focusing on the encounters and perspectives of the Columbus State Women's Basketball program regarding social media and the advancing opportunities for female student-athletes. It will dive into the framework to understand how women's basketball social media platforms impact the subjects, stories, and conversations encompassing the game, ultimately molding the public insight and plan. We get into the impact of a solid virtual social media presence, effective online entertainment strategies, the variety inborn in the women's basketball sport, and the restrictions coming from sparse media openness when it comes to the image of a team. The research highlights the essential job of social media entertainment in molding women's basketball programs. The shift to the Image of College women's basketball teams, which also helps with the Name, Image, and Likeness (NIL) era in college sports, denotes an extraordinary stage. We diagram a course for future examination and drive with the yearning to develop a more dynamic future for the Columbus State Women's Basketball team.
Recommended Citation
Carter, Kaihla, "Creating a Social Media Presence in Columbus State Women's Basketball Program" (2024). Theses and Dissertations. 553.
https://csuepress.columbusstate.edu/theses_dissertations/553
