Social Media Effectiveness for Small Businesses: Concept and Measurement

Authors

James E. Coleman
Kirk C. Heriot

Document Type

Article

Publication Date

2014

Publication Title

Journal of Business and Economics

Volume

5

Issue

6

First Page

769

Last Page

774

DOI

10.15341/jbe(2155-7950)/06.05.2014/002

Recommended Citation

Coleman, James E. and Heriot, Kirk C., "Social Media Effectiveness for Small Businesses: Concept and Measurement" (2014). Faculty Bibliography. 3373.
https://csuepress.columbusstate.edu/bibliography_faculty/3373