Negative Tweets and Their Impact on Likelihood to Recommend

Authors

Jennifer B. Barhorst
Alan Wilson
Joshua Brooks

Document Type

Article

Publication Date

2020

Publication Title

Journal of Business Research

Volume

117

Issue

C

First Page

727

Last Page

739

DOI

10.1016/j.jbusres.2020.01.054

Recommended Citation

Barhorst, Jennifer B.; Wilson, Alan; and Brooks, Joshua, "Negative Tweets and Their Impact on Likelihood to Recommend" (2020). Faculty Bibliography. 3359.
https://csuepress.columbusstate.edu/bibliography_faculty/3359