Negative tweets and their impact on likelihood to recommend

Authors

Jennifer B. Barhorst, College of Charleston
Alan Wilson, Strathclyde Business School, United Kingdom
Joshua Brooks, Columbus State University

Document Type

Article

Publication Date

9-1-2020

Publication Title

Journal of Business Research

Volume

117

First Page

727

Last Page

739

Recommended Citation

Barhorst, Jennifer B.; Wilson, Alan; and Brooks, Joshua, "Negative tweets and their impact on likelihood to recommend" (2020). Faculty Bibliography. 2666.
https://csuepress.columbusstate.edu/bibliography_faculty/2666