Date of Award

2026

Type

Thesis

Major

Communication - Communication Studies Track

Degree Type

Master of Arts in Communication

Department

Communication Department

First Advisor

Dr. Ramesh Rao

Second Advisor

Dr. Mariko Izumi

Third Advisor

Dr. Benjamin Baker

Abstract

This exploratory study examines potential knowledge gaps in natural disaster preparedness across socioeconomic groups in Lee County, Alabama and identifies communication barriers affecting response behavior through the lens of the knowledge gap hypothesis. Survey data from 20 residents were analyzed using an objective socioeconomic status (OSES) score based on household income and highest level of education. Results indicate that while most respondents reported access to weather alerts and favorable behavioral responses that align with current guidelines from the National Weather Service, gaps are present in comprehension, response timing, and engagement in risky behavior that could delay protective action. Findings suggest preparedness is influenced not only by socioeconomic factors but also communication effectiveness, suggesting a need for clearer, multi-channeled warning systems.

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