Date of Award

2025

Type

Thesis

Major

Communication - Communication Studies Track

Degree Type

Master of Arts in Communication

Department

Communication Department

First Advisor

Dr. Ramesh Rao

Second Advisor

Dr. Benjamin Baker

Third Advisor

Dr. Tiffany McBride

Abstract

Black women’s workplace experiences in the national used car industry affect their career advancement opportunities. How can we account for these experiences and outcomes? Using intersectionality as a theoretical framework, this thesis examines how overlapping identities, such as race and gender, intersect to create unique experiences of oppression or privilege. Intersectionality as a theoretical framework can also explain the double marginalization that Black women often experience in specific industries, as the stereotypes associated with their race and gender combine and contribute to fewer opportunities for career advancement. As a result, Black women must be diligent when confronted with the stereotypes associated with the interconnected nature of their identity. This study examines the strategies employed by Black women in their efforts to advance their careers. It will explore how intersectionality can help explain the effects of stereotypes and glass ceilings, as well as propose how networking and strategic communication can aid in advancing their careers in the national used car industry.

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