Date of Award
2025
Type
Thesis
Major
Communication - Communication Studies Track
Degree Type
Master of Arts in Communication
Department
Communication Department
First Advisor
Nili Cimand
Second Advisor
Dr. Benjamin Baker
Third Advisor
Dr. Tiffany N. Mcbride
Abstract
Continuing and Professional Education (CPE) allows adults to pursue professional or personal development opportunities outside of a college degree. When it came to marketing these opportunities, CPE relied more on traditional marketing from a lack of digital marketing professionals, creating a weak social media presence. To help elevate their social media presence, a social media marketing strategy approach was utilized to improve CPE’s digital presence by setting objectives that focus on engagement, awareness, and as well as a campaign that focuses on the importance of continuing education. Data from research studies and professional articles specializing in digital marketing directed what types of strategies to use to boost social media. Using this approach increased audience interaction, views, follower growth, and content quality. This project aimed to increase followers, interactions, and awareness for CPE across three social channels (Instagram, Facebook, LinkedIn) between November 2024 to March 2025.
Recommended Citation
Ford, Kayla, "Social Media Strategy for the Continuing and Professional Education Program" (2025). Theses and Dissertations. 569.
https://csuepress.columbusstate.edu/theses_dissertations/569
