Date of Award

2025

Type

Thesis

Major

Communication - Communication Studies Track

Degree Type

Bachelor of Arts in Communication

Department

Communication Department

First Advisor

Dr. Adam Bova

Second Advisor

Nili Cimand

Third Advisor

Dr. Andrea Frazier

Abstract

This thesis examines the cross-cultural adaptation of the Colombian telenovela Yo soy Betty, la fea (1999–2001) into the American dramedy Ugly Betty (2006–2010), by analyzing how the latter reimagined the original narrative to address U.S.-specific cultural dynamics. Through qualitative analysis and literature review of the narrative structure, this study shows how “Ugly Betty” expanded its predecessor’s critique of beauty standards to explore Latino identity, multiculturalism, and workplace diversity in America. While both series center on an unconventional protagonist navigating the fashion industry, “Ugly Betty” uniquely foregrounds the experiences of a Mexican American family, offering nuanced depictions of immigration, cultural assimilation, and intersectional identity rarely seen in mainstream media.

Unlike the Colombian version’s emphasis on physical transformation, Ugly Betty prioritized inner growth and professional merit, reflecting shifts in American cultural values (McCabe & Akass, 2013). The series also innovated Latino representation by subverting stereotypes, portraying the Suarez family as multidimensional and aspirational while addressing systemic barriers faced by Latinas in professional spaces.

Consequently, “Ugly Betty” reshaped media narratives by balancing universal themes of self-acceptance with culturally specific social commentary. Its success demonstrated the power of cross-cultural storytelling to foster representation and dialogue, paving the way for future series like Jane the Virgin (HuffPost, 2020).

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