Date of Award

2025

Type

Thesis

Major

Communication - Communication Studies Track

Degree Type

Master of Arts in Communication

Department

Communication Department

First Advisor

Dr. Kisun Kim

Second Advisor

Dr. Nili Cimand

Third Advisor

Dr. Mariko Izumi

Abstract

Cultural tourism is on the rise. According to UNESCO (2021), cultural tourism accounts for 40% of global tourism and is one of the fastest-growing segments of the tourism industry. Today, travelers worldwide seek authentic experiences that allow them to connect with local cultures, learn about ancient history, and engage in unique cultural activities. Meanwhile, Indigenous tourism experiences are also a growing trend in the tourism industry. Indigenous tourism is growing by 4% annually, and this growth is projected to continue until 2034 (Future Market Insights, 2024). The rising popularity of cultural and Indigenous tourism presents a unique opportunity for Native American communities seeking to reap the socioeconomic benefits of the tourism industry. The Muscogee Nation is one such community seeking to revitalize its culture and provide outsiders with an authentic experience of a Native American culture through tourism.

The Muscogee Nation is a federally recognized Native American Nation located in Eastern Oklahoma. Formerly known as the Creek Nation, the Muscogee Nation is the fourth largest tribe in the United States, with over 100,000 tribal citizens (The Muscogee Nation, 2024). The Nation operates as a self-determined government that develops and manages programs and services to enhance the well-being of its citizens while also maintaining and protecting Muscogee culture (The Muscogee Nation, 2024).

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