Date of Award
Communication - Communication Studies Track
Master of Arts
Dr. Benjamin Baker
Dr. Tesa Leonce
Dr. Tiffany McBride
The present study examines how corporate women use self-presentation in the workplace to communicate professionalism. The study utilizes Communication Theory of Identity (CTI) to consider the self-presentation experiences of corporate women. CTI identifies four identity layers: personal, relational, enacted, and communal, which interact and influence each other as individuals attempt to define themselves. Through semi-structured, in-depth interviews with corporate women, the present study found the following results: women often receive communication regarding self-presentation standards from peers rather than formal policies, self-presentation expectations have become more casual and diverse, women still encounter challenges resulting in the need to (re)negotiate their identity, and corporate women often experience personal-enacted identity gaps as a result of self-presentation expectations. This study contributes to the growing collection of academic literature that seeks to better understand the experiences of corporate women’s gendered marginalization in the workplace.
Mack, Taylor E., ""Maybe I Shouldn't Have Worn Such High Heels" Examining Self-Presentation Expectations for Corporate Women Using Communication Theory of Identity" (2023). Theses and Dissertations. 498.