Date of Award
Doctor of Education
Doctor of Education in Curriculum and Leadership
Dr. Tina Butcher, PhD
Dr. Jennifer Lovelace, PhD
Dr. Margie Yates, PhD
This qualitative case study examined a Historically Black College or University (HBCU) recruitment practices that consolidated with Predominantly White Institutions (PWI) and the new HBCUs effort to increase non-Black students' enrollment. The purpose of this study is to examine the institutional recruitment practices, recruiting practices that target non-Black students, and non-Black students' perception of their recruitment experience. There is an extensive amount of literature regarding recruitment practices; however, literature regarding recruiting practices for non-Black at an HBCU is limited. The study participants included three Admissions Recruiters, an Associate Director of Admissions, a Vice President for Enrollment Management, and twenty-three non-Black students at the Southeast HBCU. Interviews were conducted with the Admission Recruiters, Associate Director of Admissions, and the Vice President for Enrollment Management; a survey was conducted with the non-Black students who attended the HBCU.
This study findings and implications indicate that more recruitment efforts are needed to target non-Black students at an HBCU. Also, recommendations for future research on non-Black students' interests in attending HBCU, specific recruitment practices at HBCUs to target non-Black students, and Black students' perception of diversifying HBCUs are discussed at the end of the study.
Alexander, Viola, "A Case Study: An Examination of Historically Black Colleges and Universities' Recruitment of Non - Black Students" (2021). Theses and Dissertations. 457.