Author

Autumn Wilson

Date of Award

2018

Type

Thesis

Major

Business, Finance

Degree Type

Bachelor of Arts

Department

Accounting and Finance Department

First Advisor

Brett Cotten

Second Advisor

Alan Tidwell

Third Advisor

Joshua Brooks

Abstract

The Dogs of the Dow trading strategy popular strategy that invests in the ten stocks with the highest dividend yield in the Dow Jones Industrial Average. We examine a newer variation of this strategy that involves investing in the five highest dividend yield stocks from each sector of the S&P 500. We compare returns of this this strategy to those of the Dogs of the Dow and to those of the S&P 500. We find that this strategy has higher raw returns than both the Dogs of the Dow and S&P.

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