November 29, 2012

Goals, goals, and more goals: Recruitment plans, it’s an uphill battle.

Nov. 29, 2012 at 09:08 AM | By Amy Thorton M.S. and Amanda Cascio | Comment Count

Student Recruitment Goals

As universities and colleges continue to grow, the question of how to manage anticipated growth is always the pink elephant in the room. Enrollment increases often entail additional resources to ensure students receive sufficient support and quality services.  In our case, many students at Southern Miss needed additional provisions for online courses and access to other student services offered on campus, such as: the Writing Center, Speaking Center and the university libraries system. 

Most know that additional resources are not so readily available. Consequently, this sometimes means using the resources you have more efficiently in order to sustain growth and institutional progress.

When developing marketing and recruitment plans (Here are 5 Helpful Hints to Prevent Unnecessary Communications Hiccups), it’s important to identify overall goals and to possess a clear vision for how to start your uphill climb.  Here are some things to consider before constructing your plan:

Keep your goals realistic. There is no better feeling than being able to check an item off your to-do list. By setting realistic and attainable goals, you will better serve your students, bringing promises made during the recruitment process to life. 

Long-term goals are great to start, but short-term goals get the job done.  Long-term goals keep you planning ahead and focused on a holistic vision for success.  But, if your admissions and marketing teams only have long-term goals, delivery can quickly become overwhelming. 

Divvy long-term goals into several short-term milestones.  For example, we created a 3-year marketing plan. By dividing our long-term goals into three years we streamlined efficiencies and made the entire plan seem more achievable.

Goals should be specific and measurable.   Keep in mind that effective recruitment plans are organized and easy to understand. Anyone from new employees to campus leadership should be able to grasp what your plan intends to do and what steps are necessary for successful implementation. Defining goals that are specific and measurable allows you to track progress, facilitates communication across enrollment and admissions teams, and creates well-informed stakeholders.

By applying these key concepts of goal development, your institution can positively impact organizational processes and strategic growth.  This will yield successful recruitment campaigns and provide students with powerful tools that can help them achieve post-secondary success.

Southern Miss To The Top!!!!!!!

*Amy Thorton is an instructional technologist for The University of Southern Mississippi's Eagle Learning Online. Check out her blog The Instructional Technologist’s Blog.

*Amanda Cascio is an online marketing and recruitment specialist for the University of Southern Mississippi's Eagle Learning Online.

*Photo by Peter Griffin licensed under Creative Commons Attribution-ShareAlike 2.0 Generic.

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