Investigating the role of valenced framing in perceptions of good governance

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Atlantic Journal of Communication




Media play a vital role in strengthening and promoting good governance. This study explores how valenced frames affect perceptions of good governance by examining two governance issues (Flint water crisis and Syrian refugee crisis). The study reveals that participants exposed to good governance framing of issues yield higher approval of government performance than participants exposed to bad governance news stories. An analysis of moderating influence of political knowledge reveals that participants with higher levels of political knowledge are more susceptible to valence framing effect, but this pattern is only found in the case of Syrian refugees. These findings contribute to a growing body of research and literature around valence framing effect. The study then addresses these results in the context of on-going critical governance issues.

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