International Advertising and the Use of the Sex Appeal: Acceptance of Sex Appeal in China

Author

Katie Hunt, Columbus State University

Date of Award

4-21-2003

Type

Thesis

Major

Business, Marketing

Department

Management and Marketing Department

Abstract

Modern American culture reflects equality between men and women. Modern Chinese culture reflects a growing equality between men and women.

Comments

Honors Thesis

Recommended Citation

Hunt, Katie, "International Advertising and the Use of the Sex Appeal: Acceptance of Sex Appeal in China" (2003). Theses and Dissertations. 138.
https://csuepress.columbusstate.edu/theses_dissertations/138